Combretum Seeds and River Bushwillows – the background and relevance of the Conflict Dynamics brand
06 February 2020
As the new decade dawned, we reflected on the Conflict Dynamics brand and whether it still serves the organisation. A brand reflects how a company wants to be seen by its stakeholders. In an age of social media and rapid change, we asked ourselves and our stakeholders whether the Conflict Dynamics brand, which has been around since 1996, is still appropriate. Our reflections have resulted in a refreshed brand, yet with a recommitment to the original rationale behind the brand.